Consumer Sentiment Across Australia Skyrockets To 94 percent
Small Businesses in Australia are coming out on top as an unintended consequence of the covid-19 pandemic.
Recently published research complied by the Australian Made Campaign has revealed that consumer sentiment across Australia has skyrocketed to support local products to the tune of 94 percent.
The Australian Small Business and Family Enterprise Ombudsman has welcomed the positive news and is thrilled to see such a huge wave of support for Australian Made products, which in turn helps our small and family enterprises to flourish.
Small businesses have faced numerous challenges of the past 12 months and the consumer-led rush for Australian-made products is certainly making the recovery process for businesses quicker and less stressful than originally expected.
The first ever Australian Made Week got took place last month between Monday 24th and 28th May. This occasion is a timely reminder to shoppers to keep up the trend.
Researched complied by Roy Morgan estimates that if every household spent an extra $10 per week on Australian Made products, an additional $5 billion would be generated in our economy over the year. This would potentially create anywhere up to another 11,000 new jobs to enable more Australians to be find or retain employment.
This illustrates that making a small change in your weekly shopping has the potential to make a huge impact on local businesses and their ability to thrive.
Australian Made Week is an opportunity for consumers to focus on the benefits of buying local and highlight that when you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain.
When Australians decide to purchase products from small businesses, it means you are helping to build your own community and create job security within them.
An example of a business who has benefited from the recent surge in support for local business is Great Wrap. Great Wrap is a business that produces the world’s first compostable plastic wrap from potato waste.
The Great Wrap is one of the 86,000 Australian small businesses manufacturing here, with help from their loyal customer base.
Co-founder Julia Kay said that her small business has employed 16 staff members to work at their solar-powered factory on the Mornington Peninsula since launching last year.
“Our customers really wanted us to start making Great Wrap here and we had a successful pre-order campaign that allowed us to do that. Customers love that Great Wrap is Australian made now and we’re proud we can create local jobs, too” says Julia Kay.
Ways Australian Can Get Involved with Australian Made Week
• Spreading the word about Australian Made Week! Share a picture of your Aussie Made purchases on Facebook, Instagram and Twitter and use the hashtags #AustralianMade and #AustralianMadeWeek.
• Download the dedicated Australian Made Week content and show your support for Australian manufacturers on your social accounts. Remember to tag the Australian Made Campaign @australianmadecampaign so your posts can be shared.
• Considering the flow-on effects of your purchasing decisions. When you buy Australian Made and Australian Grown products, you are helping to support local businesses and communities across Australia.
• Encouraging your friends and family to get involved in Australian Made Week and spreading the word on the importance of buying Australian products.
