How To Futureproof Your Marketing Strategy

Creating a marketing strategy that captures the attention of and fulfils the desires of your intended target audience has huge potential to enable your business to become more profitable.

As technology evolves and consumers habits change what was deemed an effective marketing strategy in previous generations is not still the case.

Here are some important things to keep in mind when developing your marketing strategy.

Make Sure That Your Marketing Plan Is More About The Customers Needs And Less About The Product

The future of marketing will be about placing a larger focus on the customers needs instead of focusing on trying to sell a product. The availability of both big data and the internet have made it possible to produce a hyper-personalized experience for customers based on what the customers do the internet. This hyper-personalised experience gives companies a chance to better understand their clients has a flow on effect as it in many cases makes it easier for the business to build better long-term relationships with their customers. This personalised relationship will often leads to an increase in the likelihood of establishing brand loyalty and will offer plenty of revenue opportunities down the line for the business by understanding what makes each customer unique, as well as how best you can serve each individual customer.

For businesses who are hoping to experience an increase in success with their marketing strategies, they need to stop making so much effort to push their products on customers and instead focus on the needs and desires of their intended target audience. For example, instead of focusing on a message of buy my product, focus more on the features your ideal customer is looking for.

People want to be perceived by businesses as the individuals that they are as opposed to generically being perceived as a customer. By keeping this is mind, marketing practitioners should focus on building relationships and providing value before pitching their products or services. If they fail to do this it is most likely that they will experience lower conversion rates.

Use Social Media To Post Content That Resonates With Your Intended Target Audience

Long gone are the days when businesses needed big marketing dollars to produce an advertising campaign. The majority of social media ads posted by businesses look less like a cinematic television commercial, and more like organic content anyone could create with an iPhone and basic editing software. Large and small businesses are using customer or influencer testimonial videos or shooting videos from their phone, adding subtitles, music and uploading the content as an ad. When done right, this approach translates to customer acquisitions.

Experiment with different creative assets to discover what your audience responds to the most. Social media algorithms favour video, so that’s a good place to start. Make sure you include subtitles as most users watch on mute.

Social media has changed the way consumers speak and what they respond to. User-driven trends are here to stay, so make sure you keep up to date on current trends to create content consumers want to respond to. In most cases a trend that goes viral on one platform (for example; the rise of TikTok videos with on-screen text) will likely carry over to other social media platforms.

Automate Your Marketing Tasks

It is fortunate that we live in a world that has amazing tools that can enable as to fast-track marketing tasks. These tools will allow you to automate your social media with platforms like Buffer, Sprout Social or Hootesuite. Furthermore, you can also purchase a Canva pro account that way you can make content and schedule it right in the platform.

Furthermore, it is a good idea to schedule out emails for the month on Mailchimp, Constant Contact or Hubspot. However, even though there are plenty of benefits from using these time savers, you should make sure that you don’t neglect the tasks listed above; you still want to login everyday even for just a couple of minutes to engage with your content, like, comment, share and respond to other peoples comments and content. You need to keep in mind that social media users and social media algorithms, will notice if a business owners has put everything on autopilot. Just set an alarm on your phone one or two times a day to login on for a few minutes and answer any questions or comments you see on social media.  By using content in different forms gives it more life, and saves you time.

Make Sure That Video Marketing Plays an Important Role in Your Marketing Strategy

Video marketing is the future of marketing.  This might sound like an exaggeration, but there is lots of data to back it up. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160 percent.

This data means that if your business isn’t incorporating video into your strategy, you are missing out on a fantastic opportunity to connect with your followers and build trust with your audience and the people who are consuming your products and services. Video is key for creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.

How To Futureproof Your Marketing Strategy <br>