Search Engine Optimisation (SEO) can be best described as the process of enhancing the quality and quantity of website traffic to a website or a web page via search engines. SEO aims to target unpaid traffic instead of targeting direct traffic or paid traffic. Here are some tips to improve your SEO.
Make Sure That You Are Using Keywords On Your Website
“Keywords” can be best defined as the words or phrases a customer uses when they do a search on Google. For example; ‘online gym’ or ‘cheap gym membership’ are both considered to be keywords.
Matching the keywords that feature on your website with the words that customers use when they search for your service or product is an important part of SEO. This highlights the importance of adding popular keywords or phrases to your website. Use these words in your page titles, page content or even as the name of the image files on your page.
You need to include keywords that are applicable to your business, the services your business provides or the location of your business. You can use any terms that a customer would search for as a keyword or phrase.
Include Meta Data Tags In Your Content
Meta tags can be best described as pieces of content in your website coding that doesn’t display on your web page. A meta tag will distribute additional information to search engines and web browsers to give them a better understanding of what your page and content is about. Some major examples of meta tags include; “meta description” which is a description of what your webpage is about. “title” which is the title of your page which can be seen in the browser tab. “alternative text” which is tagged on media which consists of images as a text alternative of the media.
It is important to keep in mind that search engines will occasionally also use your meta description in the search results they display.
Make Sure That Your Website Is Compatible with Mobile Devices
If you want to enhance your SEO it is essential for your website to be mobile device friendly as the majority of Google searches, come from mobile devices. This means that if your website isn’t mobile friendly you will be giving your users a poor experience and this will negatively impact your ranking.
Creating a mobile app is an effective way that can help enhance your SEO for your website. For example; when a user is searching for keywords related to your niche or the industry your business operates in, the user might discover your app, and this consequently enhances your SEO.
Encourage Your Followers to Share Your Website on Social Media
Every business needs to have an active social media presence. Furthermore, you can get your SEO ranking improved by getting your followers to share links for your website on various social media platforms. The more places your website is being shared the more Google is going to recognise the importance of your website.
Obtain Referrals From Other Websites
Search engines such as Google will look at which other websites link to or cite your page and your website as a whole when they are ranking your web pages in their search engine. By obtaining referrals from external websites search engines will view your website and your content as more legitimate, relevant and significant.
It is important to note that not all referrals are seen as equal. This is because referrals given by highly reputable websites have more weight than referrals given by websites that are less reputable. The more referrals your business obtains from reputable websites, the higher your website will rank in the SEO.
Make Sure That Your Learning Is Ongoing And You Keep Up To Date With SEO Changes
Search engines have a habit of overtime changing how they use web content to rank websites and generate search results.
To make sure that you stay up to date with what search engines are placing importance on when ranking web pages, you should lookout for new keywords that are relevant to your products and services. You should also keep up to date with new search behaviors and technologies such as the voice of voice search or image search.
SEO is constantly changing so make sure you stay on top and keep up to date in order to increase your chances of beating your competition.