It super important for owners of sleep clinics to take their marketing strategy for their business seriously if they are wanting to stay engaged with their existing clients and attract a larger number of patients.
It is essential to provide your clients with high quality care and support. It is advised that you take none of your patients for granted and each one of them as if they are a new patient who you are trying to persuade to keep using your services. It is important to strive to turn new customers into regular customers or into brand advocates who will recommend your business to their friends and family.
Potential customers will go onto Google before deciding to book an appointment with you and it is therefore essential that you have positive reviews on Google. Having positive reviews about your business gives your organisation social proof and will make strangers who are unfamiliar with your business find your brand more trustworthy than any of your competitors who have no reviews or a large number of negative reviews.
You can use your positive reviews for marketing purposes. If someone gives you a negative review it is important that you contact the reviewers or leave a public response. When you address feedback regardless of whether it is good or bad it lets people you are reading about your business know that you take feedback seriously and value your customers opinions.
Search Engine Optimisation is a valuable tool which makes it easy for potential clients to find out about your business when they are searching for sleep clinics on Google and other search engines.
It is crucial to get your business listed on local directories. You need to claim your listings on Google, Facebook and Yelp. To make the most of search engine optimisation to check your listings make sure you list your address, check that the map “pin” is placed correctly, list your hours of operation, list your phone number, a link to your websites, pictures of your facility and also provide a list of the services your business provides.
Applying SEO to your website will help your business appear in the search results. SEO is the process of getting search engines like Google to understand what your site is about and make you more relevant and visible in the search results.
To make your business more visible in search engines it is a good idea to identify keywords associated with your website which are of the most value to your potential new clients and words which they are most likely to use when they are on Google searching for a sleep clinic located in their local area. Make sure you mention your services and your location.
Many customers and potential customers find it more convenient to book an appointment online via your website as opposed to via a phone call. When a customer tries to book an appointment via a phone call sometimes the calls might go unanswered and it might take a number of attempts to get hold of a staff member at the sleep clinic to make an appointment. By providing the option for customers to book an appointment online via your website it is less time consuming for your customers and they will appreciate this.
To organise current and upcoming appointments your websites dashboard can integrate with a business’s patient management system. By allowing patients the opportunity to book an appointment with just a couple of clicks via your website this will increase your conversation rate.
If booking an appointment online is not an available option a potential customer might look at one of your competitor’s website who has the online appointment option and therefore your business would ultimately lose a customer.
It is also a good idea for your business to keep a database with the email addresses of all your customers and send out a newsletter on a monthly, weekly or fortnightly basis depending on the nature of your business. Sending a personalised email to your customer especially on milestone dates such as their birthday and offering a discount on you service or product is a great way to maintain and re-attract customers via email.