What Is the Best Social Media Platform to Promote Your Business?
Choosing the correct social media platform to promote your business can make a huge difference in ensuring that your business becomes more successful. There are so many options available and it is important to note that you don’t need to be present on every single platform, you just need to be present on the platform that your target audience is using the most frequently.
By using social media to tell a captivating story you humanise your business and sound less desperate to make a sale. Businesses should aspire to use social media with the intention of building an online community that is passionate about the products you sell. The best way to entice your customers to purchase your product through social media is to create a call to action by posting content that either is humorous, educational, entertaining or evokes strong emotion. It is important to share content that adds value to your customers life and most importantly entices your social media followers to join the conversation around your products by leaving comments and sharing your content with their friends.
Millions of businesses around the world have successfully gained massive exposure for their products by implementing a successful social media marketing strategy. Businesses are placing their ads on platforms where their customers and desired target audience are active; Instagram, Facebook, YouTube, TikTok, Pinterest and other platforms. Brands that have effective social media campaigns are seeing major returns.
A business needs more than a good product to see a spike in revenue from digital advertisements. Many new businesses are losing money creating dull ads or not making any effort to analyse their metrics to reach their target demographic.
Here are some of the important factors that you should be taking into consideration when deciding what social media platform is going to be most effective at helping you promote your business and reach more people.
Your Target Audience – As mentioned above different social media platforms will appeal to different demographics. For example; if you want to appeal to teenagers and young adults, it is best to be present on TikTok and Instagram. If you are wanting to appeal to professionals than it might be a good idea to build a presence on LinkedIn.
The Type of Content That You Are Planning to Share – Every social media platform is better suited for a certain type of content. For example; Instagram and Pinterest are great if you plan to post a lot of visual content. LinkedIn might be appropriate if you plan to share more long-form written content.
The Resources You Have Available – It is important to understand that managing your social media platforms can be exhausting and time consuming. This means that it is important to take into consideration whether you have the required resources such as; time, staff and money to make sure all your platforms are managed as efficiently as possible.
Facebook as a platform is popular for businesses of all sizes. Facebook has a huge and very diverse user base. Facebook is good to share a large variety of different types of content. This includes; images, text and videos. Facebook also provides fantastic opportunities to pay for advertising to reach more people.
LinkedIn is a platform that is popular with working professionals and is therefore a valuable choice for B2B businesses. LinkedIn as mentioned above is great for long-form written content. It is also great if you are wanting to make connections with other professionals who work in the same industry as you. LinkedIn can also be used to hire new staff and assess how some of your competitors are operating.
Instagram is fantastic to use if you want to illustrate the visual aspects of your business. Instagram is also great for businesses that sell physical products. Instagram is best known for being an image and video sharing platform. You can share photos and videos of your products and also use Instagram to share behind the scenes content and videos of customer testimonials.
Twitter is a platform that is fast paced and excellent for sharing short updates in real time. Twitter is a platform that businesses can use to build a personal brand and establish themselves as a thought leader within the industry that they operate in.
Pinterest is a platform that is great for businesses that sell products. It is highly effective for businesses who offer services that are related to fashion, lifestyle and home. You can share videos and images of your products on Pinterest. You can also use the platform to develop “boards” that can show off the products and services that your business provides.